Lysle C. Wickersham, Managing Director

ON ASSIGNMENT

"At Briggs, building solid relationships with our clients and their management is the first step. Goals, strategy and timing come next. And all before we consider the nature of any transactions."

With an enviable history of success in strategic planning, corporate positioning, integrated communications, and business building, Lysle Wickersham brings a decidedly strategic approach to mergers and acquisitions. Trained in communications, marketing and psychology, Lysle has spent the last 20 years helping companies build their brands and their bottom lines in sectors as diverse as high technology, consumer products and services, financial services and business-to-business.

In 1990, Lysle launched Wickersham Hunt Schwantner (WHS). Over the next decade, he grew the firm 25% annually through both revenue growth and acquisitions into the fourth largest integrated communications agency and consultancy agency in New England. Providing business plan development, Internet strategies, strategic planning and brand development services for clients like Bose, IBM, Volkswagen, Fidelity, Magnavox and MediaOne (subsequently acquired by AT&T), WHS became a nationally recognized agency, winning awards from The American Marketing Association's The Effies, The International Echo Awards, The New York Festivals and The One Show, to name a few. In 1998, with billings of $160 million, WHS was sold to Snyder Communications (SNC).

Lysle's consulting firm, The Human Capital Group (HCG), provided business and management consultation for private and public companies in both the brick and click spaces. In 1999, love for technology prompted Lysle to do a turnaround with FinancialWeb.com. After repositioning the company and designing its exit strategy, FinancialWeb.com was successfully sold a year later.

Lysle currently sits as Chairman of the Advisory Board for Instructional Sports Entertainment Network and Heritage Advisors. While his focus is building value and wealth for Briggs' clients, Lysle's real works of art are his kids, whose teenage years he has managed to survive with better-than-average grace.